Williams Ceramic Paint Glass and Fabric Protection


We are lucky to look after such beautiful cars,  (False Statement!)

We all know you make your own luck in life, there is a very good reason why we are in the fortunate position to look after such beautiful cars.

This Audi RS6 came into MAX WAX HQ  at Brighton City Airport  shortly after our customer had taken delivery of her.  Our customer sought our advice and acted upon this advice having his new car undergo our New Car Preparation for the effective application of Williams Ceramic Paint, Glass and Fabric Protection.

Read more about the importance of good preparation here 

Williams Ceramic Paint Glass and Fabric Protection 6

Williams Ceramic Paint Glass and Fabric Protection 5 Williams Ceramic Paint Glass and Fabric Protection 4 Williams Ceramic Paint Glass and Fabric Protection 3 Williams Ceramic Paint Glass and Fabric Protection 2 Williams Ceramic Paint Glass and Fabric Protection 1


We can also provide services, acting swiftly, often providing a same day or next day solution for South East Vehicle Valeting services.

One of our highly skilled technicians will arrive with you operating from one of six Mercedes Vans, with the latest equipment and products to provide a mobile solution for your private or business fleet.

If you are interested in finding out more please give us a call on 01930 233449 or fill out a Booking Form and one of the team will swiftly be in touch with you to discuss your requirements.

We look forward to looking after you and your vehicle very soon.


The MAX WAX Team

Paint, Glass and Fabric Protection for your brand new 67 Plate.

expose blog

This blog is about why you should decide to choose MAX WAX to prepare and apply Paint Glass and Fabric Protection systems over the dealerships offering.

This blog is written by me, (the Managing director of MAX WAX) and this is my opinion, based upon knowledge gained through 15 years in the trade that I would like to share with you.

We recently looked after a customers new 18 Plate Audi RS3 with the work taking place at the dealership.

Audi RS3 Dealership

People take comfort in selecting a top car brand and assume the brands message of quality will automatically apply to the dealerships Paint, Glass and Fabric Protection offering.  Most people make a purchase without thinking about what goes into the process or considering the alternatives.

67 plate
The customer was happy with our work and posted a 5 star Goolge review:

Reviews from Google: https://goo.gl/maps/LcsPabqPYrv


The customers own photographs he shared with us for this blog.

5 RS3 8 RS3

Before you commit to the Dealerships offering. 

The Technician

The most important person in this whole equation is the man or woman physically carrying out work to your brand-new vehicle.

Find out if their valeting team is in-house and employed directly by the dealership or if they use external subcontractors as a cheap solution for their valeting needs.

Does the external contactor pay their people on a piece rate for the work being carried out? Unfortunately, some dealerships task a subcontractor to prepare and apply up to 5 or 6 of these kits in one day.

Somehow many Paint Glass and Fabric Protection kits end up on eBay, the products route to this market is not an honest one! Is it any wonder that an underpaid, over worked operative might take a chance to make their money up by compromising quality, or not applying the invisible coatings that you have paid for?

A Paint Glass and Fabric Protection system being applied is only ever going to be as good as the care in preparation and application being carried out. If the worker is tasked to fail from the start, then you are not going to be getting what you paid for.

Quality of Workmanship
Check the correct preparation is being carried out, is the person preparing the vehicle using good quality preparation equipment, consumables and products for your brand new 18 plate vehicle?

Check the ability of the technician preparing and applying the protection, have they been properly trained and are they experienced?

Do they work as safely as possible to prevent scratching, putting swirl marks or “spider-webs” in the fresh, unprotected paint?

Does the salesman or valet manager know if a grit guard is used within the two-bucket wash method or what type of cleaning products they are using throughout the preparation stages?

Duration 5 Hours (minimum time for preparation and application)
All protectants need to bond directly to clean surfaces, free from defects and contaminants. If this is a brand new vehicle this preparation should take around 3 hours to prepare to the minimum standard.

The Paintwork
Blemishes in the paintwork should be removed, ensuring all surfaces are free from wax, silicone and grease, the protection will only bond to clean paint. This should include a gentle, yet detailed wash followed by tar and glue removal plus a light clay-barring to remove all contamination. Polishing by machine might be required for the removal of any imperfections in the paint.  All exterior surfaces need to be alcohol cleansed immediately before a paint sealant is applied.

The Exterior Plastics
Some protection systems include protection to exterior plastics, these are protected following proper decontamination and removal of any silicone gels that have been applied to allow effective protection.

The Glass
The glass needs any embedded contaminants to be removed so that polishing with an alcohol based glass polish will leave all glass crystal clear, then it can be protected externally.

The Interior
The interior should only require a thorough vacuum and wipe around, however, if the vehicle has been driven there might need to be some light shampooing which also would need to be dried prior to protection being applied.

The Wheels
Some protection systems include alloy wheel protection, to apply this correctly the wheels need to be removed to gain access.

The Application
The application to interior and exterior surfaces for most protection systems will take around 2 hours to apply with a degree of care. This is certainly not something that should ever be rushed.

The Price
Check how much you are being charged, unfortunately this can be hard work especially if leasing the vehicle when a dealership claims they are “throwing the protection in free of charge”. Whilst you wait in the showroom drinking their coffee, they come back to you with a deal which “gets you into the vehicle you want” that also “comes, inclusive of gap insurance and paint protection” and all within the monthly budget they somehow gleamed from you.

The Quality Control
Check the product has been applied, check the water beads up and rolls off the vehicles paint and glass. On the interior, spray some water onto the fabric seats or carpets, the water should not soak in, but bead up.

We have experienced so many of our own customers, who have paid good money at the dealership and have had no protection system applied at all!

The Facility
Take a look at the dealerships valeting facility, does it meet up to the plush perfection on display in the showroom?  The facility should be bright, clean and tidy with specific wet and dry areas. Is there a reason why the valeting bay at the dealership is hidden way out of the picture, along with the valeting staff and the work being carried out upon your new car?

Max Wax Valeting bay

We are open and honest; you get to see what we do!

Our vans, equipment, cleaning materials and detailing facility are spotless!

Our team are enthusiastic and knowledgeable about what they do and keen to provide you with advice. 

If you have already booked your paint protection with us, sit back and relax, we have already explained everything to you. You can watch our technician throughout the process through your window at home and ask questions about preparation, application and advice for ongoing care whilst he or she works on your driveway.  If the work is being carried out at MAX WAX HQ (our training and detailing facility) you already know your vehicle is in the capable safe hands of our experienced team.

Reviews from Facebook:  https://www.facebook.com/pg/maxwaxvaleting/reviews/

Reviews from Google: https://goo.gl/maps/LcsPabqPYrv

If you have any questions at all about Paint Glass and Fabric Protection, please contact us for free advice on 01903 233449 or end us an email at info@max-wax.co.uk

Mr Tristan Green
Managing Director

Williams Ceramic Coat Paint Protection 911

The following provides a rough scheduled plan of some recent work carried out on a Porsche 911 at our Detailing Workshop based at Brighton City Airport.


Click to enlarge “THE PLAN”

When this Porsche 911 came in we checked the vehicle over for blemishes that we would encounter and noticed that the customer had chosen to wrap the headlights going for the 911 Sport Classic look, with some personal subtle adjustments. Unfortunately, the headlight wrap has not stood the test of time and now looks unsightly.

It’s pretty much impossible to protect the wrap and polish right up to vinyl without compromising either the finish of the existing wrap or the quality of the machine polishing.

The customer took our advice and chose to have the wrap work removed and re-fitted.

The existing stripes were fitted some time ago and had probably experienced some stretching however they were not fitted how we would like so they were measured up to prepare for a new set to be fitted. You can see how out they were in this image we sent off to our friends at  http://www.itsawrapuk.com


Measuring up the old stripes to get the new ones as close as possible, but obviously not wonky this time.


So glad we made the suggestion to replace these stripes as the overall finish would have been compromised with the finish we had in mind.


In preparation to clean and machine polish the number plates are removed. Why can’t people do things neatly, did they really need that much tape to hold this plate on?


Once the bodywork has been prepared (Wash/Tar and Glue removal/ Clay) it’s onto the real work and the main reason this customer has come to us, to remove the swirl marks or “spider-webbing” effect in the paint.


This is a very common problem which is exaggerated in darker paint due to increased reflection. These tiny scratches are created by any form of touching of the vehicle and build up over time. This will undoubtedly have been created through poor washing, drying, polishing, waxing, wiping etc.


Even as I write this blog I can show you an example on my desk see below our MAX WAX graphic in standard office light.


When I lift the torch up it exposes the swirl marks or “spider-web” effect as the light reflects off the scratches on the darker surface. There are scratches on the lighter grey surface but they are not so visible.  This is probably why a good 70% of the machine polishing we carry out in the workshop is to darker vehicles.


Some of the deeper scratches on the bonnet we believe were created when the stripes were originally fitted as they ran consistent with the length of the stripe.  It looks like when they were preparing the surface to receive the strip with an alcohol wipe they just rubbed whatever road dirt that was present back and forth. These deeper scratches have now been removed with some wet sanding/rotary machine polishing.


The paint went through a three-stage machine polishing process, using various compounds, graded polishing pads and both the rotary/dual action polishing machines. Naturally to do this work correctly this is not something that should ever be rushed and you are looking at 16-18 hours to get the paint to MAX WAX standard.


Stripping the interior to make its cleaning as effective and simple as possible, basically if it can be removed we will remove it. The interior is a dark and cramped place to work so we can do a better job cleaning the removed items with some light shed upon them.


All leather is cleaned and protected with Williams leather protection and all fabrics are fully shampooed and protected. Any removed interior components are put to one side in a clean environment ready for fitting once the car is nearing completion.


Following the deep interior cleanse, we are now at the point where we have performed the following broad tasks:

Interior Vacuum / Initial Wash / Decontamination of Paint / 3 Stage Machine Polishing.

We are now ready to get her wet again this is a necessity as unfortunately two days of machine polishing is messy and created dust, some of which will have been wet compound flick (we try to keep this to a minimum) and residue that gets everywhere.

We must be very careful washing as the paint is now how we want it (as near to perfect as possible) really, we want to protect her now! We are torn between protecting at this stage and washing which could ruin our work. It’s a painful, delicate wash to avoid any damage to the paint.

During the pressure washing you can see that the paint is so perfectly smooth and highly polished the water runs off almost immediately. This is obviously completely bare paint no wax or polish is present as we have spirit wiped following the final dual action buffing stage.


The arches go through a thorough clean on the initial wash, but it’s nice to gain proper access and get stuck in. We sit on the floor, in the wheel arch with all the correct decontamination products, the hard work is well worth it.

Once this area is properly cleaned we protect everything with the Williams Ceramic Coat (up inside the wheel arch) so that future cleaning of this area is made easier.


With the wheels off we can ensure they are cleaned correctly throughout and carry out tar and glue removal to the dish of the alloy along with clay to remove any embedded contamination. Naturally while they are off we are also able to alcohol wipe and protect the wheels with the Williams Ceramic Coat easily.


It’s so rewarding to put these spotless wheels back into a spotless wheel arch that is going to sit on our spotless workshop floor.

12 UP

Following the careful safe wash and drying the 911 is now ready to be alcohol cleansed (the final preparation stage) for application of Williams Ceramic Coating.

The Williams Ceramic Coating is now applied to all exterior surfaces and the results are stunning.


The results of our work can be seen below.

The Williams Paint Glass and Fabric Protection has been applied and the car looks stunning. Outside in the sunlight the direct reflection of the sun being crystal clear, this is how paintwork should look.


Paul checking his hair in the reflection.


Perfectly polished and protected paintwork with no spider-web effects or “swirl marks”.  The freshly fitted stripes and headlight vinyl look spot on too and all together this Porsche 911 is now looking how it should (beautiful)


The shots below are taken after the satin sheet was removed to present the final work to our customer. He sent these shots into us, as you can see he likes his photography and takes a nice photograph.


The light reflects so nicely around our workshop it shows the 911 curves off perfectly.


No further words required…




The end

Thanks for reading.

The MAX WAX Team







Car Valeting in Hastings

Hastings is a town on England’s southeast coast. It’s known for the 1066 Battle of Hastings, fought on a nearby field where Battle Abbey now stands. The Norman ruins of Hastings Castle, once home to William the Conqueror, overlook the English Channel.

HastingsOne of our Technicians is looking after a customer in Hastings today and has his very own battle on this Black Audi R8


Audi R8


If you live in and around the Hastings area and need your car cleaning please give us a call on 01903 233449

South East Vehicle Valeting

Welcome to MAX WAX, the South East Vehicle Valeting Specialists, Established in 2004.

When you email us info@max-wax.co.uk or call us on 01903 233449 you will come through to us at our Detailing Studio/Head Office based at Brighton City Airport.

With SIX fully equipped vans our experienced technicians operate within the South East and are ready to provide you with the very best service.

We look forward to looking after you.






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